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Mastering the Art of the Hook: Blues Traveler’s “Hook” and the 1994 Pop-Rock Phenomenon
In 1994, Blues Traveler released a song that would become their defining moment, a track that cemented their place in the pantheon of 1990s alternative rock while simultaneously poking fun at the very concept of mainstream appeal. That song was “Hook”, a clever, witty, and irresistibly catchy tune from their fourth studio album, four. It…